A Sweden-based company, LELO (Luxury Erotic Lifestyle Objects) was founded in 2003, devoted to the design and development of sensual pleasure objects with contemporary luxury flair.
"Through a special blend of fashion, femininity, engineering and design, LELO's mission is to consistently provide the international markets with high-quality alternatives to traditional sex products, without taboos or prejudice, empowering women with sexual confidence and infusing in couples a deeper sensual awareness.
By doing so, LELO will actively participate in setting a higher world standard for sex products by creating a new niche, inspire a more female-friendly erotic market space and make tangible pleasure objects that the 'Sex and the City' generation feel that they cannot live without."
Lust objectified to inspire a positive and confident sexuality.